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Het genereren, personaliseren en verzenden van digitale cadeaubonnen gebeurt nu 100% automatisch en foutloos via onze maatwerk app.
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Door de slimme inzet van geautomatiseerde bonusvouchers in de check-out stimuleren we succesvol een hogere gemiddelde orderwaarde.
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Met dit nieuwe, flexibele Shopify-fundament heeft het merk maximale controle over de content en een toekomstbestendige basis voor verdere groei.
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het resultaat
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Een schaalbare Shopify webshop
\n
Saunakadoshop is onderdeel van Sauna van Egmond in Haarlem. Het bedrijf is al meer dan 45 jaar een begrip binnen de saunawereld. Via hun webshop verkopen zij succesvol cadeaubonnen en luxe verzorgingsproducten. Om klaar te zijn voor de toekomst, wilde het merk volledig migreren naar Shopify en zochten zij een moderne, schaalbare e-commerce oplossing die met hun ambities mee kan groeien.
\n
\n
Van verouderd systeem naar efficiënte e-commerce
\n
Voor veel merken die digitaal willen groeien, vormen verouderde systemen een bottleneck. Ook de bestaande werkwijze voor de digitale cadeaubonnen van Sauna van Egmond was handmatig en tijdrovend. Bestellingen moesten per stuk in een extern systeem worden ingevoerd, wat foutgevoelig was en het team onnodig veel tijd kostte.
\n
De wens was duidelijk: een naadloze Shopify webshop die eenvoudig door het interne team te beheren is, inclusief een slimme configurator voor zowel digitale als fysieke cadeaubonnen.
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Onze aanpak: Strategisch design en Shopify development
\n
Bij Endeavour geloven we in platforms die niet alleen mooi zijn, maar ook converteren en ontzorgen. We ontwikkelden een fris, nieuw e-commerce design gebaseerd op de vertrouwde huisstijl van Sauna van Egmond, maar dan in een moderner jasje. Ook het logo kreeg een update om het primaire doel, direct en eenvoudig saunabonnen kopen, te versterken.
\n
Daarnaast richtten we de Shopify-omgeving zo in dat de klant maximale controle heeft over de content. De consument kan zelf een persoonlijke boodschap of foto uploaden bij een cadeaubon.
Om de operationele last te verlichten, ontwikkelden we een maatwerk Shopify app die het volledige proces rondom cadeaubonnen automatiseert. Het uitgangspunt: hoe meer we automatiseren, hoe kleiner de kans op fouten en hoe beter de klantervaring.
\n
![\"Shopify-migratie-sauna-cadeaushop\"](\"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Shopify-migratie-sauna-cadeaushop.png\")
\n
\n
De oplossing: Maatwerk automatisering voor maximale efficiëntie
\n
Onze custom applicatie integreert naadloos met Shopify en biedt een krachtige oplossing voor het beheer van giftcards:
\n
\n- Massa-upload van barcodes: Het team kan in één keer alle barcodes voor cadeaubonnen en vouchers uploaden. De app koppelt deze vervolgens automatisch en foutloos aan de juiste bestellingen.
\n- Slimme productconfigurator: Klanten maken in de shop eenvoudig de keuze tussen een digitale bon of een fysieke bon per post. Afhankelijk van de keuze stuurt ons systeem automatisch de juiste vervolgstappen aan. De configurator is flexibel in te stellen per product en makkelijk schaalbaar.
\n- Personalisatie: Voor digitale bonnen kunnen klanten zelf een naam, een persoonlijk bericht en een eigen afbeelding toevoegen. Via een live preview ziet de klant direct het resultaat, wat zorgt voor een hogere klanttevredenheid en minder supportvragen.
\n- Geautomatiseerde verzending: De PDF van de digitale cadeaubon wordt realtime gegenereerd en direct via e-mail verstuurd. Het team van Sauna van Egmond heeft hier geen omkijken meer naar.
\n- Inzichtelijk dashboard: Via een overzichtelijk custom dashboard heeft het e-commerce team altijd real-time inzicht in bestelde cadeaubonnen en hun actuele status.
\n
\n
\n
Conversie-optimalisatie: De Bonusvoucher Flow
\n
Om de Average Order Value (AOV) te verhogen, ontwikkelden we een extra, geautomatiseerde upsell-flow. Wanneer klanten een bepaald bestelbedrag bereiken of specifieke producten kopen, ontvangen zij automatisch een gratis bonusvoucher. Deze voucher wordt direct aan het winkelmandje toegevoegd. Deze slimme toevoeging zorgt voor een zeer hoge upsell-waarde en een hogere conversie over het gehele assortiment.
\n
\n
\n
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Het resultaat: Een future-proof en schaalbare webshop
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Saunakadoshop beschikt nu over een volledig geautomatiseerde, foutloze e-commerce flow voor al hun cadeaubonnen en vouchers. Klanten genieten van een wrijvingsloze en gepersonaliseerde bestelervaring. Voor het interne team is de administratieve druk drastisch verlaagd; zij hebben nu minder handmatig werk en meer grip op hun online succes. Sauna van Egmond is klaar om verder te groeien op Shopify.
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Klaar om de volgende stap te zetten met jouw merk?
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Overweegt jouw merk een overstap naar Shopify, of ben je op zoek naar een partij voor e-commerce doorontwikkeling en maatwerk apps? Neem contact op met onze Shopify experts en ontdek hoe wij jouw webshop schaalbaar en succesvol kunnen maken.
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