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Door een strakke samenwerking op het gebied van URL-structuren en redirects is de opgebouwde organische vindbaarheid geborgd voor de toekomst.
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De e-commerce ambities van Snoozzz
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Snoozzz is een geliefd merk dat gespecialiseerd is in innovatieve en comfortabele slaapproducten voor baby's en ouders. Na een eerdere vernieuwing binnen WooCommerce, merkte het merk steeds duidelijker de beperkingen van dit platform. De WooCommerce omgeving draaide met talloze plug-ins, wat ten koste ging van de snelheid, beheersbaarheid en de verdere groeipotentie. Een Shopify migratie was de meest logische en toekomstbestendige vervolgstap om hun internationale e-commerce ambities waar te maken.
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De uitdaging: De beperkingen van WooCommerce ontgroeien
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Een succesvolle webshop moet meegroeien met het merk. De uitdaging voor ons Shopify development team was helder: breng de complexe, bestaande WooCommerce-omgeving veilig en volledig over naar Shopify, zonder verlies van waardevolle data. Tegelijkertijd moest de unieke merkidentiteit van Snoozzz behouden blijven in een snellere, gebruiksvriendelijkere storefront.
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Onze aanpak: Theme-based met custom Shopify design
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Als ervaren Shopify expert bureau kozen we voor een efficiënte theme-based aanpak. Dit zorgt voor een snelle time-to-market, lagere initiële kosten en maximale schaalbaarheid.
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We startten met een grondige analyse op de huidige store en de wensen. Vervolgens hebben we een thema volledig naar de hand van Snoozzz gezet:
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\n- Figma Design: De homepage en productpagina's zijn eerst volledig op maat ontworpen in Figma, strak afgestemd op het brandbook van Snoozzz en geoptimaliseerd voor mobiel gebruik.
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\n- Plugin Rationalisatie: We analyseerden alle bestaande WooCommerce-plugins. Veel functies hiervan zitten al standaard in Shopify, wat de webshop direct een stuk 'lichter' en sneller maakte. Voor de plugins waar dat niet voor geldt, bespreken we de oplossingen.
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De oplossing: Maatwerk features en een naadloze datamigratie
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Een migratie staat of valt met data en vindbaarheid. Met een sterke focus op een zorgvuldige SEO-strategie, slimme redirects en de juiste contentstructuur, zorgden we voor een geslaagde overgang. Onze technische Shopify-oplossing omvatte onder andere:
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\n- Volledige datamigratie: Een veilige overdracht van alle orders, klantgegevens, blogs, complexe productattributen en voorraad vanuit WooCommerce naar Shopify.
\n- Visuele varianten (wwatches): Standaard kleurbollen waren niet voldoende. We ontwikkelden custom image-swatches, zodat klanten direct de unieke patronen van de Snoozzz-stoffen kunnen selecteren.
\n- Conversie boosters: Toevoeging van een sticky add-to-cart knop op productpagina's voor een wrijvingsloze aankoopervaring, ongeacht hoever de bezoeker scrollt.
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